When it comes to buying a vehicle in Botswana, you’re not going to get better service than from NTT Nissan Botswana’s well-trained, respectful and knowledgeable staff. The challenge for the team at The Website Engineer was build a website to match. First, we were asked to create a website that conformed to the latest design principles and trends, was simple to use, and presented a large amount of content in a way that was easy to digest and compelling for potential customers. Second, NTT Nissan insisted on a high degree of technical sophistication – including mobile readiness and integration with modern tools such as XML Feeds, Google Analytics and Google AdWords – to help them improve lead generation and tracking through their website. Needless to say, this was exactly the kind of project we love to tackle.